For women physicians starting an online business

47 tabs open. A half‑built website. Still no business. Let's build the damn thing.

Coaching, consulting, or a course: you know what you want to build, and you're buried in advice about how. I'll show you what to do now, what can wait 2 years, and then either build it with you or teach you to build it yourself.

Manuela Powell
Hi, I'm manuela powell

20 years as a cancer surgeon. Then I built the business I wish existed.

I removed tumors for a living, including a couple of years at Memorial Sloan Kettering. I was excellent at medicine and completely lost the minute I decided to build a coaching business: landing pages, email automations, pricing, and a dozen experts with a dozen opinions about what to do first.

So I figured out the order myself (after doing most of it in the wrong order first), and now I hand it to women physicians so they don't have to. I've heard too many stories of doctors paying a web designer or a VA a small fortune for something that never went live. We don't stop until yours is: someone clicks a link, books a session, buys your package, and you get paid.

Two ways to work with me

How much of it do you want to build yourself?

BUILT FOR YOU

THE DOCTOR'S PIVOT CONCIERGE

A bespoke 3-month engagement where I build your entire business FOR you: tech, funnels, offers, pricing, systems. 

  • Every piece set up, including the copy and all the tech
  • Weekly 1:1 coaching for all 3 months
  • By day 90,  your business is up and running
Book a Consult
BUILD IT yourself

THE DOCTOR'S PIVOT ACADEMY

Self-paced course with live sessions that walks you step by step to a client-ready business. Launching January 2027.

  • Every step in the right order, from your offer to your payment setup
  • Live calls with me so you're never stuck alone
  • Waitlist gets early-bird pricing
Join the Waitlist
What the pivot looks like

From "I have expertise" to 

"I have a business."

01

Decide what you're selling

Who it's for, what's in the package, and what it costs, priced so you feel neither guilty nor resentful.

02

Build the tech

Landing page, booking, payments, contracts, email list. I set it all up for you, or walk you through it click by click, and only what you need right now.

03

Tell people

A freebie, a welcome email, and a list with actual people on it. Then you pick ONE marketing channel and ignore the other 17 of them.

04

Get paid

Your consult, your packages, your payment link, all ready for the moment someone says yes.

“

I was wasting hours online watching tutorials on how to build a webpage and develop email funnels, all things that were completely foreign to me and I had no interest in learning. I am blown away by how seamless and fun this process has been."

Dr. Kali Theis, Pediatrician, Founder of The Sober Docs
The Doctor's Pivot Academy

Build it yourself, without guessing what comes next

The Academy opens in January 2027, and the waitlist gets in first. It's the same order I follow with my Concierge clients, turned into self-paced modules with live calls where you bring me your questions.

Waitlist members get early-bird pricing, first access to enroll, and a bonus 1:1 call with me.

SAVE YOUR SPOT!

Name and email, and you're on the list.

Not sure which one fits?

Book a consult, and we'll figure it out.

A call for us to discuss what you want to build and where you're stuck. By the end, you'll know whether the Concierge or the Academy makes more sense, and if the answer is neither yet, I'll tell you that too.